What America's shopping mall decline means for social space

  • Published on 6 months ago

    VoxVox

    Runtime: 5:07

    The mall was America’s third place - for better or for worse.
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    Our lives are lived in 1 of 3 places, the home, the workplace and the “third place,” which is anywhere outside of those two.
    Toward the end of the 20th century, the regional shopping mall had become that third place, the hang-out spot in suburban America. This was largely by design - an immigrant architect created the first mall in the vision that it would be a community gathering place.
    The plan didn’t work out as he intended. While malls did take off, they more often than not couldn’t quite catch on as ideal “third places.” But with an estimated 25% of shopping malls expected to close in the next five years, there’s an opportunity to re-examine where Americans spend their time and what could be the next iteration of the third place.
    Further reading for those interested in this subject, I recommend the following books and articles:
    Ray Oldenburg's The Great Good Place - he coined the term 'third place' and set the theory for the 8 qualities mentioned in this video: www.amazon.com/Great-Good-Place-Bookstores-Community/dp/1569246815
    New Yorker's 2006 profile of the creator of regional shopping malls: www.newyorker.com/magazine/2004/03/15/the-terrazzo-jungle
    On the role US tax policy played in the shopping-center boom of the 1950s and 1960s: www.jstor.org/stable/2169635?seq=1#page_scan_tab_contents
    & Vox's Matt Ylgesias on the coming ‘retail apocalypse’ in the states: www.vox.com/new-money/2017/5/4/15124038/regional-mall-apocalypse
    p.s. here is Toto's Africa (playing in an abandoned shopping centre) usfilms.net/v-video-D__6hwqjZAs.html
    Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out www.vox.com.
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    malls  architecture  retail  economics  community  design  Vox.com  vox  explainer  shopping malls  third place  retail apocalypse  abandoned malls  victor gruen  social space  architectural design  mall architecture  great good place  american shopping mall  death of retail  regional shopping mall  super regional shopping mall  mall  national mall  public space  tom hanchett  ray oldenburg  the great good place  city planning  urban planning  community planning  

Vox
Vox

For those wondering about title graphic at :33, it's Cecil Robert's — Toto- Africa (playing in an empty shopping centre)! https://www.youtube.com/watch?v=D__6hwqjZAs

6 months ago
Voidisyinyang Voidisyinyang
Voidisyinyang Voidisyinyang

For those wondering - it's "Southdale" mentioned as the first mall - in Minnesota - where the MegaMall is also. And malls are part of the Geography of Nowhere (book by James Kunstler). Try sitting on the floor in a mall and reading - where the light is nice and bright (you might get threatened with arrest). Or try protesting against all the clothes sold in malls made by young female slaves - then the "shoppers" might get too "scared" or - the mall cops might slash your tires. Welcome to the 3rd place - Corporate-State Open Prisons.

Month ago
nze
nze

Why not just convert normal airports into a hybrid airport with mall inside?

Month ago
SonicSP
SonicSP

Vox I’ll still choose the first option. I just love malls, at least over in the country where I live. Didn’t really enjoy US malls that much though when I lived there for a few years.

3 months ago
Lunga Mnisi
Lunga Mnisi

Thought it was Sandstorm by Darude

4 months ago
Solunaqua
Solunaqua

Harley Love That ‘random’ video has more views than this one.

6 months ago
Neurotic Sos
Neurotic Sos

I want more malls to close so we can have cool abandoned malls as third places

7 hours ago
pkunkbwok
pkunkbwok

I dunno, when I was in high school everybody would turn up at the mall on Friday evening (after dinner if they were gonna eat with their parents that night), to find out what was going on, what people were gonna do, who was having a party, etc etc. and to see people and be seen. It isn't like we couldn't have just used phones to hook up, but I guess the problem with just calling around is that it's deliberate; you have to have some idea of who to get in touch with, whereas if everyone's hanging out in the same place you'll pick up information you weren't actively looking for. Also the mall proper is a lot less proprietary than a Starbucks; if you hang out in a coffee shop for hours without buying anything they'll start giving you dirty looks. Anyway, if you were a kid in the 80s and 90s, the weekend started at the mall. n.n

Day ago
SuperKing604
SuperKing604

oh god there are plenty of 3rd places, I like vox but sometimes you guys everything a problem.

3 days ago
Brian Lin
Brian Lin

Google.com

4 days ago
Gee Speller
Gee Speller

Glad these dumps are gone

10 days ago
Warren Mitchum
Warren Mitchum

It’s hard to say whether they are for or against malls.

11 days ago
Julio CG
Julio CG

Literally don't even have a "3rd place," never really did. This is weird and eye opening...

12 days ago
Emmanuel J. Okey I
Emmanuel J. Okey I

Malls tend to be close to other malls in nearby districts. The malls that are more luxurious tend to survive. Another thing is that people would rather drive longer distances to a mall that's further away when they are in the mood to spend money and go to the closer mall just to visit but not really spend.

14 days ago
Jonty Sherson
Jonty Sherson

my closest mall is close by train and walk or bus but i don't have a train station by me

16 days ago
Len Calimot
Len Calimot

The Mall here in the Philippines never run’s out of people!

16 days ago
Limitless 1
Limitless 1

This video has an agenda It is subtile But it is there !!!

19 days ago
Gerald Parker
Gerald Parker

Churches are an important social space. Many have programmes of various kinds during the week (studies, youth groups, prayer meetings, church banquet socials, etc.) One should take them into consideration.

20 days ago
Wayne
Wayne

I thought malls were originally designed to be living communities...

21 day ago
Kenneth Rosario
Kenneth Rosario

I can’t afford to go shopping and pay bills wtf how is this a surprised ????

22 days ago
Alejandro rodriguez
Alejandro rodriguez

What i will miss about mall is a the cheap food court.

22 days ago
Jesus Montes
Jesus Montes

The malls are the soon to be ghost towns well so long, farewell, goodbye

23 days ago
singergrrl77
singergrrl77

I definitely support my local coffee shops they are an excellent third-place to foster community conversation and a relaxing wonderful atmosphere where I feel calm and not overstimulated. Great job on this video

24 days ago
Benedict Dela Cruz
Benedict Dela Cruz

so dep . . . ?

24 days ago
Bipin Maharjan
Bipin Maharjan

more than 3 in 4... what?

27 days ago
Zachery Alderton
Zachery Alderton

How many years in mall business

28 days ago
thebookofgenises
thebookofgenises

anyone else watch this at 2x speed? lol

29 days ago
Kunal Chatterjee
Kunal Chatterjee

0:29 I heard you Bongo Cat :3

Month ago
Joe mariconadas
Joe mariconadas

Suburbs "lacked quality"? THEN, EXPLAIN!!!! Why did people move to those suburbs IN MASSES. If the city centers were so good, why did they abandon them and moved out?? THEY HAD ENOUGH OF LOW QUALITY OF LIFE. Noise, dirt, ghettos, weirdos, traffic, crime and most of all SPACE. People moved to the suburbs to GET THE QUALITY OF LIFE, with a back yard, having their own house, peace and quiet and not being squeezed like sardines in a tight city environment.

Month ago
Nate Morey
Nate Morey

It's their own fault, they basically banned young people, now it's coming back to bite them.

Month ago
Tushar Chowdhury
Tushar Chowdhury

Whats a mall

Month ago
There's a Fly on your screen
There's a Fly on your screen

These malls were killing small businesses and now those small businesses are trying to save the malls.

Month ago
nelson velasqueZ
nelson velasqueZ

You’re crazy if you online shop for clothes, except shoes

Month ago
Robert Brandywine
Robert Brandywine

Shoes, socks, underwear, jeans -- I actually buy most of my clothes online now.

29 days ago
David Tran
David Tran

Malls will not be able to offset the social and consumer behavioral changes within America. As each year passes by, so will its numbers. Its death is inevitable. The third space the narration speaks of has been replaced by the virtual space. If you have any financial interest in malls, I recommend you get out while you still can.

Month ago
VJ Rei
VJ Rei

Strip clubs are amazing but expensive.

Month ago
Lerd the Therd
Lerd the Therd

i go to my local mall for some famous wok. it's literally my third place. (i has no friends.)

Month ago
Zach Z
Zach Z

There are malls that are reachable by walking and public transportation. Monroeville Mall has bus service, and South Hills Village has nearby light rail service. These two malls are in the suburbs of Pittsburgh, PA.

Month ago
Casper Guo
Casper Guo

Just feeling lucky that in Canada we have got these things called the Community Centers

Month ago
earthminus10
earthminus10

Replace them with awesome parks and natural settings for people and Wildlife

Month ago
Steve Rants
Steve Rants

I don't like the new malls because they don't have an indoor walking space and food court.

Month ago
00inwiththenew00
00inwiththenew00

where do kids go to hang out now that malls have disappeared?

Month ago
Jade Damboise Rail
Jade Damboise Rail

My social place is a gamer club. :3

Month ago
Daniel Eames
Daniel Eames

Sorry, but that is quite a boring video. I’d delete it. I feel for you if you just watched it too.

Month ago
CzarJuliusIII
CzarJuliusIII

The only malls worth visiting for "social" purposes these days are the mega malls with "Mills" as part of their name. Otherwise most malls are just inconveniences to be in.

Month ago
William Funes
William Funes

I hated the mall as a kid because I never had any money to buy anything. The thrift store on the other hand.....that's where me and some friends went to.

Month ago
Bodhi KING
Bodhi KING

Good third place Church ⛪ Local Bar Gym School(temp) Public Park /Beach Social Club

Month ago
Robert Brandywine
Robert Brandywine

Good point.

29 days ago
Partialkonsens
Partialkonsens

It's interesting how essential music with plucked strings is to the atmosphere of most of Vox's videos

Month ago
thatdude da_rrel
thatdude da_rrel

3rd place = skate park

Month ago
WhYsO SeRiOuSe
WhYsO SeRiOuSe

My country Malaysia gonna face the same problem. we have shopping malls in every 10 miles.

Month ago
Nicholas M
Nicholas M

Skate Parks are the ultimate third places

Month ago
J Hogue
J Hogue

Sad, So Sad.😖

Month ago
flawed1
flawed1

I like how you dismiss the Internet as a third-place simply by saying it “ can affect your mental or even physical health”. You didn’t even bother to say whether that affect was positive or negative. This video is lazy or at best presents information in a biased way ”

Month ago
red black
red black

LoL

Month ago
djwestbrook36
djwestbrook36

Oh I how much I hate the suburb

Month ago
omirhan
omirhan

8:30 am - 5:30 pm long hours

Month ago
zzrog
zzrog

I just went to the mall because we didn't have air conditioning growing up...

Month ago
Mr Wolfers
Mr Wolfers

Suburbia is a disease unique to the US and will hopefully be dealt with in the next half century. Until then I'll be enjoying my time in quite literally the rest of the world.

Month ago
The Tactician
The Tactician

“Oh no...” is what I would say if I had any friends to go to the mall with.

Month ago
Charge0Complete
Charge0Complete

So, the National Mall is a short walk from Chicago??? What a DUMB example

Month ago
Adriel Sjahfiedin
Adriel Sjahfiedin

Malls in the U.S. SUUUUUUUUCKS. Indonesia and other Asian countries have incredible malls.

Month ago
Mitsubishi F-2
Mitsubishi F-2

I have a solution for the US. Be like Ireland and have three to four pubs for each village, plenty of third places!

Month ago
Hoàng Nguyên
Hoàng Nguyên

Yikes. Everyone would be drunk as Phúc. Not to mention that guns are everywhere.

Month ago
A Fuller
A Fuller

This is ridiculous, malls are retail developments not third space community centers like the national mall. Malls collapsed due to high rents and predatory leases, check out the traffic at strip malls.

Month ago
Orion Rodriguez
Orion Rodriguez

During training at Starbucks they mention how they want this to be everyone's "third place" and they say it A LOT.

Month ago
Tyler Myers
Tyler Myers

Vox borders music?

Month ago
TheRealUnconnected
TheRealUnconnected

You can walk to a mall if you live near the mall. You cant walk to the Nat mall if.you live far from it can you? :/

2 months ago
Peatman
Peatman

This video felt very lackluster. The narrator's voice is flat and unconvincing, too many of the visuals are slow motion and the choice of music is too close to uninspired mall muzak to be ironic. I was very interested in the subject from a sociological point of view but eventually I couldn't wait for it to be over.

2 months ago
Jose A
Jose A

"Dos Gringos" coffee shop is def not what my community needs.

2 months ago
MrAtlfan21
MrAtlfan21

If only we could convert these no longer used malls into centers for the homeless, oh wait that’s not to our immediate economic benefit nvm

2 months ago
JL R
JL R

We used to go to the mall to be seen, now we just open a app to do that

2 months ago
dragsigma
dragsigma

Talk faster

2 months ago
Alessandro Franzoni
Alessandro Franzoni

In Europe we have squares and the city-centers in general

2 months ago
Gpaderna
Gpaderna

We are proud that SM is 'IN' in our country. Without SM, Philippines maybe has the worst 'third place' in the world. We have the 4 malls which are in the Top 10 most biggest malls in the world. But these 4 malls are still have not enough space sometimes, due to our density of the People. Here, in every province only (state) there is 50 malls in average and every cities have 30 malls in average. Share ko lang😂. Pero proud🇵🇭🇵🇭

2 months ago
Myles432
Myles432

I’m good with staying on my phone and being in the internet. I mean it’s got everything am I wrong? Facebook makes you feel bad? I don’t think so.

2 months ago
Myles432
Myles432

I love the quality of these types of videos. Very educational, very informative.👌

2 months ago
Zeus Alexander
Zeus Alexander

Malls have had their run in the USA, but in developing countries they are doing good business and thriving. Just look at the Malls in Peru and Ecuador. They are also built the same way with the anchor stores and everything.

2 months ago
FaceAche
FaceAche

I have only 1 place😧

2 months ago
FaceAche
FaceAche

Just when my town gets a mall,theyre going to die😂

2 months ago
Vale65ntin
Vale65ntin

The voice of this guy makes me want to go to sleep

2 months ago
DCFunBud
DCFunBud

Malls are a collection of stores you don't want to shop.

2 months ago
DCFunBud
DCFunBud

The National Mall in Washington fostering community? Clearly, you have never lived in D.C. The Mall is an empty grassland with museums and monuments. People don't talk. They are either protesting or standing in line for admittance to an exhibit. No locals ever go there.

2 months ago
redranger2013
redranger2013

You know what’s a great third place, Church!

2 months ago
IrelandVonVicious
IrelandVonVicious

I thought the malls we're closing because it's just full of illegals and getto people that show up for free A.C. and don't have money to buy anything all while keeping paying customers away. Maybe that's just California.

2 months ago
David Davis
David Davis

Basically malls like shopping center just saw their day come and go. Of course the teen problems many experienced didn't help.

2 months ago
mastergirl922
mastergirl922

BUT I LIKE THE MALL!

2 months ago
A S A P C A I L L O U
A S A P C A I L L O U

Parks and beaches make the ideal third space in my opinion. Nothing beats the great outdoors, especially since you don't have to buy anything or pay to get in.

2 months ago
A S A P C A I L L O U
A S A P C A I L L O U

The Third Space is a very interesting concept and makes a lot of sense to me. It's crazy to me that so many American suburbs were built without any consideration whatsoever for communal spaces. With the internet and video games continually isolating young people from each other, since kids stay home way more often, availability to third spaces needs to become a priority in how kids are raised.

2 months ago
George Washington
George Washington

Bea was right all along

2 months ago
Argon
Argon

Heh poor American people, in East and Southeast Asia there are malls everywhere.

2 months ago
DevTillDed
DevTillDed

does anyone know that music at 0:30

2 months ago
deckard163
deckard163

Anecdote of online vs "mall" shopping: Despite the hype online shopping accounts for less than 9% of sales. 91% is still bought in brick and mortar shops aka Malls,etc. Anyhow, for a time I started buying online like crazy until I realized I was being scammed. I bought a number of articles on Amazon, assuming they are cheaper...amazon is always cheaper right?.... Well, I just so happened to go to a certain anchor store at a mall, and found the same items in the store for A LOT less than what I paid for them on Amazon. My jaw dropped, and I now always go to the mall, and other stores FIRST before buying anything blindly on the internet, especially from Amazon. And what has happened is that it's been almost a year now, since I bought anything on the internet! Amazon was smart, because they did a sort of "lost leader" stradegy to get people to buy online, putting the prices way below their value to draw in customers. Once, Amazon gained a reputation for being cheap, and people just automatically trusted their prices, Amazon then raised their prices, as people would just blindly assume they were cheaper. In fact, this is no secret. Amazon admittedly LOST money for all of it's existence, UNTIL now...since now they have raised the prices.. So have fun, spending more! CHECK THE PRICES!!!! You'll be surprised, they are sneaky bastards.

2 months ago
Z Jones
Z Jones

I am either at work making money, at home or on family activities with my wife and kids, or doing something with my Church. I don't have time or interest in the mall. Shopping is just another chore.

2 months ago
Christian Vidauri
Christian Vidauri

Interesting really to think about, my third place is my place of work which is McDonalds. Lol. But we have some new shopping centers opening up and maybe they might open a taco bell. 😍😍

2 months ago
Neave
Neave

Turn the malls into public greenhouses, gardens, and parks. Indoors.

2 months ago
David King
David King

I need a "third place". The lack of actual human interaction in my life (other than family) probably contributes to my anxiety and depression.

2 months ago
Babadook? More like BabaSHOOk
Babadook? More like BabaSHOOk

But not every place has to be a social space or a place to have fun. I go to malls when I’m looking for a specific item and it’s as simple as that.

3 months ago
Aipe97
Aipe97

I think digital 3rd places can be pretty good, the problem is that stuff like Twitter and Facebook aren't really designed to be 3rd places, so they do a terrible job at it

3 months ago
FlowUrbanFlow
FlowUrbanFlow

How about we take after Japan and do more arcades and karaoke bars?

3 months ago
Skev Beats
Skev Beats

Libraries !!!

3 months ago
Al Tahir
Al Tahir

My 3rd place is at my place of work? The drama room at school

3 months ago
Levar Mitchell
Levar Mitchell

This video felt so condescending

3 months ago
Erik Emerölduson
Erik Emerölduson

My local mall is well and alive.

3 months ago
MrNeilTV
MrNeilTV

Jesus I’m sick of seeing things on this subject. Is the mall dying yes, shopping isn’t. I’ve notice the rise of boutique experience. People look for upscale private relaxing trips to characteristic and stylish stores. Nobody wants to go to over populated massive over packed malls. (Unless your going to Saks or Neimans)

3 months ago
Summer CandE
Summer CandE

Libraries? Parks? What about those

3 months ago
Dan Winton
Dan Winton

0:30 Toto, Africa

3 months ago
Scott Andrew
Scott Andrew

I enjoy the malls, the physical stores and personal shopping overall. The experience of seeing the merchandise and knowing what I am actually getting immediately will always be my preference. However shopping online has its own advantages no doubt.

3 months ago

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