What America's shopping mall decline means for social space

  • Published on 4 months ago

    VoxVox

    Runtime: 5:07

    The mall was America’s third place - for better or for worse.
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    Our lives are lived in 1 of 3 places, the home, the workplace and the “third place,” which is anywhere outside of those two.
    Toward the end of the 20th century, the regional shopping mall had become that third place, the hang-out spot in suburban America. This was largely by design - an immigrant architect created the first mall in the vision that it would be a community gathering place.
    The plan didn’t work out as he intended. While malls did take off, they more often than not couldn’t quite catch on as ideal “third places.” But with an estimated 25% of shopping malls expected to close in the next five years, there’s an opportunity to re-examine where Americans spend their time and what could be the next iteration of the third place.
    Further reading for those interested in this subject, I recommend the following books and articles:
    Ray Oldenburg's The Great Good Place - he coined the term 'third place' and set the theory for the 8 qualities mentioned in this video: www.amazon.com/Great-Good-Place-Bookstores-Community/dp/1569246815
    New Yorker's 2006 profile of the creator of regional shopping malls: www.newyorker.com/magazine/2004/03/15/the-terrazzo-jungle
    On the role US tax policy played in the shopping-center boom of the 1950s and 1960s: www.jstor.org/stable/2169635?seq=1#page_scan_tab_contents
    & Vox's Matt Ylgesias on the coming ‘retail apocalypse’ in the states: www.vox.com/new-money/2017/5/4/15124038/regional-mall-apocalypse
    p.s. here is Toto's Africa (playing in an abandoned shopping centre) usfilms.net/v-video-D__6hwqjZAs.html
    Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out www.vox.com.
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    malls  architecture  retail  economics  community  design  Vox.com  vox  explainer  shopping malls  third place  retail apocalypse  abandoned malls  victor gruen  social space  architectural design  mall architecture  great good place  american shopping mall  death of retail  regional shopping mall  super regional shopping mall  mall  national mall  public space  tom hanchett  ray oldenburg  the great good place  city planning  urban planning  community planning  

Vox
Vox

For those wondering about title graphic at :33, it's Cecil Robert's — Toto- Africa (playing in an empty shopping centre)! https://www.youtube.com/watch?v=D__6hwqjZAs

4 months ago
SonicSP
SonicSP

Vox I’ll still choose the first option. I just love malls, at least over in the country where I live. Didn’t really enjoy US malls that much though when I lived there for a few years.

Month ago
Lunga Mnisi
Lunga Mnisi

Thought it was Sandstorm by Darude

2 months ago
Solunaqua
Solunaqua

Harley Love That ‘random’ video has more views than this one.

4 months ago
Super Cool
Super Cool

Vox Online shopping has no significance in fromt of malls. the experience is damn awesome.. Is america heading for recession?

4 months ago
counterfit5
counterfit5

Finn Maccool you missed a few buzzwords in there

4 months ago
TheRealUnconnected
TheRealUnconnected

You can walk to a mall if you live near the mall. You cant walk to the Nat mall if.you live far from it can you? :/

Day ago
Peatman
Peatman

This video felt very lackluster. The narrator's voice is flat and unconvincing, too many of the visuals are slow motion and the choice of music is too close to uninspired mall muzak to be ironic. I was very interested in the subject from a sociological point of view but eventually I couldn't wait for it to be over.

3 days ago
Jose A
Jose A

"Dos Gringos" coffee shop is def not what my community needs.

3 days ago
MrAtlfan21
MrAtlfan21

If only we could convert these no longer used malls into centers for the homeless, oh wait that’s not to our immediate economic benefit nvm

4 days ago
JL R
JL R

We used to go to the mall to be seen, now we just open a app to do that

4 days ago
dragsigma
dragsigma

Talk faster

6 days ago
Alessandro Franzoni
Alessandro Franzoni

In Europe we have squares and the city-centers in general

6 days ago
Gpaderna
Gpaderna

We are proud that SM is 'IN' in our country. Without SM, Philippines maybe has the worst 'third place' in the world. We have the 4 malls which are in the Top 10 most biggest malls in the world. But these 4 malls are still have not enough space sometimes, due to our density of the People. Here, in every province only (state) there is 50 malls in average and every cities have 30 malls in average. Share ko lang😂. Pero proud🇵🇭🇵🇭

6 days ago
Myles432
Myles432

I’m good with staying on my phone and being in the internet. I mean it’s got everything am I wrong? Facebook makes you feel bad? I don’t think so.

7 days ago
Myles432
Myles432

I love the quality of these types of videos. Very educational, very informative.👌

7 days ago
Zeus Alexander
Zeus Alexander

Malls have had their run in the USA, but in developing countries they are doing good business and thriving. Just look at the Malls in Peru and Ecuador. They are also built the same way with the anchor stores and everything.

7 days ago
Marie
Marie

People are really mad American malls are going away? They are filled with vendors with pushy, aggressive and rude sales techniques. At 16 I worked at a big retailer in a mall and it was hell since the managers would always try to make us sell stuff all the time. Now, at an online store , where you can literally find anything you would want at your budget, doesn't that seem more efficient for buyers?

8 days ago
FaceFuck
FaceFuck

I have only 1 place😧

10 days ago
FaceFuck
FaceFuck

Just when my town gets a mall,theyre going to die😂

10 days ago
Vale65ntin
Vale65ntin

The voice of this guy makes me want to go to sleep

10 days ago
DCFunBud
DCFunBud

Malls are a collection of stores you don't want to shop.

12 days ago
DCFunBud
DCFunBud

The National Mall in Washington fostering community? Clearly, you have never lived in D.C. The Mall is an empty grassland with museums and monuments. People don't talk. They are either protesting or standing in line for admittance to an exhibit. No locals ever go there.

12 days ago
redranger2013
redranger2013

You know what’s a great third place, Church!

14 days ago
IrelandVonVicious
IrelandVonVicious

I thought the malls we're closing because it's just full of illegals and getto people that show up for free A.C. and don't have money to buy anything all while keeping paying customers away. Maybe that's just California.

15 days ago
David Davis
David Davis

Basically malls like shopping center just saw their day come and go. Of course the teen problems many experienced didn't help.

18 days ago
mastergirl922
mastergirl922

BUT I LIKE THE MALL!

19 days ago
A S A P C A I L L O U
A S A P C A I L L O U

Parks and beaches make the ideal third space in my opinion. Nothing beats the great outdoors, especially since you don't have to buy anything or pay to get in.

19 days ago
A S A P C A I L L O U
A S A P C A I L L O U

The Third Space is a very interesting concept and makes a lot of sense to me. It's crazy to me that so many American suburbs were built without any consideration whatsoever for communal spaces. With the internet and video games continually isolating young people from each other, since kids stay home way more often, availability to third spaces needs to become a priority in how kids are raised.

19 days ago
George Washington
George Washington

Bea was right all along

19 days ago
Argon
Argon

Heh poor American people, in East and Southeast Asia there are malls everywhere.

19 days ago
DevTillDed
DevTillDed

does anyone know that music at 0:30

20 days ago
deckard163
deckard163

Anecdote of online vs "mall" shopping: Despite the hype online shopping accounts for less than 9% of sales. 91% is still bought in brick and mortar shops aka Malls,etc. Anyhow, for a time I started buying online like crazy until I realized I was being scammed. I bought a number of articles on Amazon, assuming they are cheaper...amazon is always cheaper right?.... Well, I just so happened to go to a certain anchor store at a mall, and found the same items in the store for A LOT less than what I paid for them on Amazon. My jaw dropped, and I now always go to the mall, and other stores FIRST before buying anything blindly on the internet, especially from Amazon. And what has happened is that it's been almost a year now, since I bought anything on the internet! Amazon was smart, because they did a sort of "lost leader" stradegy to get people to buy online, putting the prices way below their value to draw in customers. Once, Amazon gained a reputation for being cheap, and people just automatically trusted their prices, Amazon then raised their prices, as people would just blindly assume they were cheaper. In fact, this is no secret. Amazon admittedly LOST money for all of it's existence, UNTIL now...since now they have raised the prices.. So have fun, spending more! CHECK THE PRICES!!!! You'll be surprised, they are sneaky bastards.

24 days ago
Z Jones
Z Jones

I am either at work making money, at home or on family activities with my wife and kids, or doing something with my Church. I don't have time or interest in the mall. Shopping is just another chore.

25 days ago
Christian Vidauri
Christian Vidauri

Interesting really to think about, my third place is my place of work which is McDonalds. Lol. But we have some new shopping centers opening up and maybe they might open a taco bell. 😍😍

26 days ago
Neave
Neave

Turn the malls into public greenhouses, gardens, and parks. Indoors.

26 days ago
David King
David King

I need a "third place". The lack of actual human interaction in my life (other than family) probably contributes to my anxiety and depression.

26 days ago
Babadook? More like BabaSHOOk
Babadook? More like BabaSHOOk

But not every place has to be a social space or a place to have fun. I go to malls when I’m looking for a specific item and it’s as simple as that.

Month ago
Aipe97
Aipe97

I think digital 3rd places can be pretty good, the problem is that stuff like Twitter and Facebook aren't really designed to be 3rd places, so they do a terrible job at it

Month ago
FlowUrbanFlow
FlowUrbanFlow

How about we take after Japan and do more arcades and karaoke bars?

Month ago
Skev Beats
Skev Beats

Libraries !!!

Month ago
Al Tahir
Al Tahir

My 3rd place is at my place of work? The drama room at school

Month ago
Levar Mitchell
Levar Mitchell

This video felt so condescending

Month ago
Erik Emerölduson
Erik Emerölduson

My local mall is well and alive.

Month ago
MrNeilTV
MrNeilTV

Jesus I’m sick of seeing things on this subject. Is the mall dying yes, shopping isn’t. I’ve notice the rise of boutique experience. People look for upscale private relaxing trips to characteristic and stylish stores. Nobody wants to go to over populated massive over packed malls. (Unless your going to Saks or Neimans)

Month ago
Summer CandE
Summer CandE

Libraries? Parks? What about those

Month ago
Dan Winton
Dan Winton

0:30 Toto, Africa

Month ago
Scott Andrew
Scott Andrew

I enjoy the malls, the physical stores and personal shopping overall. The experience of seeing the merchandise and knowing what I am actually getting immediately will always be my preference. However shopping online has its own advantages no doubt.

Month ago
Gorgee Shmorgee
Gorgee Shmorgee

Parks.

Month ago
antonio volpe
antonio volpe

Decentralization

Month ago
Fredrick Kenley
Fredrick Kenley

This is.... the dumbest thing.... I have ever watched

Month ago
Sky Adventurer
Sky Adventurer

I feel lucky and special to have been to 2 of those malls and the national mall.

Month ago
Hermit Wizard
Hermit Wizard

I'm a shut-in so I guess my bed is home, my chair is work and my kitchen is my 3rd place.

Month ago
Matthew Watson
Matthew Watson

Then why not build a new kind of place. I was thinking of eventually starting a place where people can try new and old games, play social sports and relax.

Month ago
Mark Patton
Mark Patton

Coffee shops are not places for social interaction, unless you brought a friend. The bar is still the only place to strike one up with a stranger.

Month ago
TisiphonesShadow
TisiphonesShadow

The National Mall in DC is more of a park than anything, not what we commonly recognize as a mall.

Month ago
pinksanddollar
pinksanddollar

No one wants to go outside in Trump’s America

2 months ago
Raphael Vasconcellos
Raphael Vasconcellos

museus should be the perfect 3rd places, but the arrogance of the art community and the fear of the space make it difficult to conversate. people whisper even when 90% of the museus don't have rules for noise.

2 months ago
anthony diaz
anthony diaz

Store-lined streets & outdoor plazas are more vibrant, inviting, and inclusive than any mall, epecially indoor. Examples of that here in southern california are Melrose Ave, Rodeo Dr, Third Street Promenade, Downtown Huntington Beach, LA Live. Now that i think of it, pretty much any downtown or main street in America feels better than a mall.

2 months ago
Hope Emch
Hope Emch

Is the Mall of America still open?

2 months ago
Crazy Ant
Crazy Ant

Very kool vid, I really enjoyed it.

2 months ago
Julia Javier
Julia Javier

My god, in the Philippines, mega malls in every city. Well, we don't have public libraries and parks.

2 months ago
Speedy Rob66
Speedy Rob66

This felt like more of an explaining what a 3rd place is video than info on why malls r shutting down

2 months ago
Helen E
Helen E

I never liked shopping centers, even in my teen years. I would much rather spend time in nature, at the small coffee shop, or shopping in one of Europe's many car free shopping streets.

2 months ago
ed p
ed p

The example at 3:00 of the Washington D.C. national mall (not really a MALL as we think of it, but a social space nevertheless), and some generic MacySearsPennyNordstom mall is not really a fair comparison. The Washington D.C. mall is a vast park space ringed by great museums, all supported by massive government funds. The 'shopping mall' we have all come to know and 'love' has to support itself through sale of merchandise. What is longed for is what the shopping mall tried to wipe out through competition: the small downtown commercial district. In my area (SF bay area) shopping malls are failing all over (check out Vallco mall), but the small downtown districts are doing great. Neither the mall or the downtown are museum pieces. They have to meet needs and survive economically.

2 months ago
salvador62633
salvador62633

The race track lok

2 months ago
Blasphy B
Blasphy B

Another things blacks have destroyed.

2 months ago
oldtwins na
oldtwins na

Missing the main point - malls are too expensive to lease on a square footage basis for anything other than boutique shops, and they come and go like a revolving door. Malls not only have high leases, but also profit skimming, and mandatory renovations to take place. Malls are huge lucrative business operations often owned by private equity firms that have only one goal: to flip the businesses over at maximum profit, no matter what. This means they would much rather close a mall down and hold the land for speculative investment if the mall cannot thrive to meet maximum rate of returns on its own.

2 months ago
ZakkuRa
ZakkuRa

Malls are dying on USA, but for other countries (Well,on my place) it isn't. We have malls where ever you go and some small stores to accommodate your needs.

2 months ago
piggymcdicknigg
piggymcdicknigg

for the last 2 days i was thinking what song plays in the abandoned mall. you guys rock for having it in the description!!!

2 months ago
Sammy the great
Sammy the great

The hookah bar?

2 months ago
OKK85
OKK85

In Dubai it's all about malls

2 months ago
BullwinkleFFMn
BullwinkleFFMn

I think malls would be doing just fine if people had any money. They don't, so tear em down. Our local Sears is out of business. GDP growth is still going up at 2.2 %. I wonder where all the moneys going. 😉

2 months ago
zumbre
zumbre

thanks for giving me where you got the Toto Africa version from

2 months ago
Bea Aspiras
Bea Aspiras

Mount Pleasant is in Vancouver tho..

2 months ago
Bill Smith
Bill Smith

The death of the shopping mall was because it was not convenient. It is better to have a strip shopping center where you can drive almost up to the front door and Park and get what you want and leave without a lot of walking.

2 months ago
Jim Gauthier
Jim Gauthier

Philippines does malls right.

2 months ago
Courtney Earnhart
Courtney Earnhart

I genuinely wish that smartphones disappeared

2 months ago
IshtarNike
IshtarNike

Get a pub or two. Thank me later. -The UK

2 months ago
aaron santoro
aaron santoro

higher quality malls are booming while ugly dry ones are dying. shopping isn’t going completely online

2 months ago
Tracy Butler
Tracy Butler

My opinion place condos and apartments in them that would create consistent income don't tear them down

2 months ago
omg hey there
omg hey there

Architecturally, malls are isolated, by large parking lots and require a trip to get to. Open parks and cityscapes are not. One road is full of stores and leads onto another road full of stores which leads onto another road full of stores . Modern society adores our possibilities. Malls no longer serve a purpose for consumer or citizen. You don't need an overpriced Sephora when you have several types of health and beauty stores in a 15 minute walk.

2 months ago
John _Red_Corn
John _Red_Corn

Coffee shops, parks place to be

2 months ago
Javier Cuesta
Javier Cuesta

Brilliant

2 months ago
1525boy
1525boy

Vox must be based in the Washington D.C. area. I grew up in the D.C. area and have been to the National Mall several times. I can tell you that it is full of tourists and if you are there by yourself you really have no chance of striking up a meaningful conversation with someone let alone making a friend. There is no sense of community at the National Mall or anywhere else in Washington D.C. It's a very transient oriented, soulless city. It's simply not a real city.

2 months ago
Kenneth Edwards
Kenneth Edwards

VOX ! Where's the bias weird looking ultra liberal fruit ?

2 months ago
johnny chang
johnny chang

In my personal case is the place where I am having dinner, a pizza joint ;)

2 months ago
TheBoldImperator
TheBoldImperator

Malls and retail spaces were clearly overbuilt in America based on projections of endless middle class wealth that didn't come to be. People stopped making as much money, they stopped going to overpriced malls and paying for markups on items they could get online more directly from the manufacturer for cheaper. Commentators endlessly prattle on about the influence of the technology itself without realizing that the internet opened the door for a worldwide bidder's market where products could be shipped directly or near directly from the manufacturer for minuscule markups. How could malls survive in such a world? The fault lies with the zealous real estate developers who brushed aside concerns of stagnant growth in the very market sectors they were trying to appeal to (for the record, exclusive ultra-luxury malls are still doing quite well). Moreover than that, our very role with consumerism itself is starting to change. People aren't going out to Sears or Macys or even shipping products off of Amazon when they want to give gifts these days, they make gifts themselves. Home craft is exploding in popularity thanks to easy-use guides splattered all across the internet. Items like smartphones and computers don't enable consumerism, they decrease the impetus for it. You buy one laptop or one smartphone with one set of earphones and you never need a TV, radio, cassette player, vinyl player, bookshelf speakers. You never need to buy most pieces of media unless you like the person developing them. None of this was possible a generation ago, all of it was facilitated through the rise of the personal computer, internet, and smartphone. Now, people are interested not in the Macys or JC Penney's catalog, but how to craft pottery in the style of the 17th century. They're debating politics. They're interacting with other world cultures in a shared venue that is accessed by all. They don't need a mall anymore. We have the biggest 'mall' ever delved right at our fingertips. And it never ends.

2 months ago
joe ten
joe ten

narrating's is a little slow....got bored

2 months ago
Stein
Stein

No vaporwave Background music 4/5

3 months ago
My Perspective
My Perspective

Back in 1998 is when I first started seeing malls starting to fail. That is when I first started seeing Westfield and Simons buying up young failing malls in the centers of cities where other older malls had already failed and closed up. Some of those younger malls are still around, but they seem to be losing customers. The only malls that still seem to be holding on are malls that are in small towns with out a Walmart, and really big malls with high end stores that are in popular tourist destinations.

3 months ago
Encomana'l
Encomana'l

In Barcelona shopping malls are in the middle of the city and are open air so they are inviting. It's easy to go there and hang out even if you don't wanna buy anything. Then there is the traditional comercial streets wich are also really inviting and lots of cafeterias and parks. I think the biggest problem with america's "third place" is called suburbs. They made distances enormous and make the car mandatory for everything :/ I'd rather live in a tiny little village in europe (500 inhabitants) that albeit being tiny it'd probably have a convinience store, a bar and even a community centre at a 2 minutes walk than an american suburb.

3 months ago
Daniel Sheaffer
Daniel Sheaffer

Very false comparison between shopping and national mall.....

3 months ago
Globetrotter 0580
Globetrotter 0580

Victor Gruen was originally from Austria https://en.wikipedia.org/wiki/Victor_Gruen

3 months ago
Yahshua Israel
Yahshua Israel

Meet me at the mall, it’s going ___________.

3 months ago
Sam Vue
Sam Vue

Yeah I'm the type of person that if I want to purchase something I like to feel it try and see how it fit you know and sometimes online too if I like the products while I like the look I know what size I wear and how I imagine myself on there most of the time it looks awesome but there are a few times I have to send it back but that's you're not stopping me going to the mall to cuz I don't like to just sit on my computer or all my phone so I'll kids it's not getting the exercise do you need like anymore so that's a problem

3 months ago
Sam Vue
Sam Vue

Oh yeah that to social media social media is way too overrated and that would be gone soon too LOL

3 months ago
Sam Vue
Sam Vue

I know why the mall declined because recession people just don't have money to spend at the mall anymore and they're trying to scrape by putting food on the table for their family and plus only the rich people who shops there anymore but the middle class nowadays and the poor they go but they just go walk around they won't buy anything because of economy and pay are not the same as back then why me by that is that the pace really sucks even now in 2018 and everything else is rising so it's like you make money but you can't go up sometimes people don't even get raise but everything else is going up so that is part of the reason and I see that is happening right now in the United States I don't know about any other states but it's still United States but especially in California that's what's happening I see two more that are struggling right now and just yesterday I went to Sears at the mall is closing going out of business is what it said I love to go this smaller Mall because I don't like a lot of people and it's starting to dwindle I know that sooner or later on my favorite store will be gone too because of economy and now because of economy all those small building they're either going to be demolished or ghost Mall to me that's really sad

3 months ago
stischer47
stischer47

I'm sorry, but if I had to choose between being outside in rain, sleet, snow, mud, barking dogs...I'll take the mall.

3 months ago
Donovan G. Bickers
Donovan G. Bickers

Affordable living space, A true community,... why shred up a beautiful complex?

3 months ago
Pamela Homeyer
Pamela Homeyer

3rd place is car

3 months ago
Pamela Homeyer
Pamela Homeyer

Those malls never should have existed....

3 months ago
Marco DiPietro
Marco DiPietro

Cool fact: That mall shown throughout the video is actually in my county- it's actually a decent place (I call it Montgomery Mall but I don't know its actual name lol) and it's in the DC suburbs- which means that you could feasibly go to both this mall and the National Mall within an hour or less.

3 months ago
marusak72
marusak72

The rest of the planet has not abandoned their cities so here we are, the Murica is trying to solve another self inflicted wound .... again.

3 months ago
Nikolai Forero F.
Nikolai Forero F.

Vaporwave

3 months ago

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